We are an employee benefits Advisory with over 70 years of combined industry knowledge and experience. We take a technical and streamlined approach to employee benefits by leveraging modern technology to provide high quality offerings at a reasonable cost. We are one of a few local advisories that can effectively design a proper partial, insurer-backed, ASO (Admin Services Only) plan that yields significant savings while also protecting your company from high claims. We also offer an optional HSA (Health Care Spending Account)/WSA (Wellness Spending Account) that can be added to any company plan of any size. Our team has regional management level experience from the insurer side of the industry as well as decades of experience on the advisory side of the industry; we have an in-depth understanding of employee benefits. Our knowledge and experience give us the ability to provide superior advisory support & service, and technology allows us to offer it at a reasonable price: the best value for your money.

Employee Benefit Specialists

A common misconception about the group benefit insurance industry is that it's standardized, that each insurer approaches their rates and risk analysis the same way, based on the same metrics, but that is not the case. Though the Employee Benefits insurance industry has a few fundamental conventions, there are no universal pricing approaches between group benefit insurers. If you add to this constantly changing legislation, technological innovation, and increasing HR related liability protection needs, employee benefits can become complicated very quickly. It's easy to see why the services of an experienced employee benefits specialist make sense.

Another common misconception about employee benefits is that it's something that can be easily lumped in with life insurance or general insurance offerings, but employee benefits in many times the most complex of the three major insurances provided to individual insureds because there are so many separately underwritten coverage's under one master policy. For this reason, using a life insurance agent, general (home & auto) agent or even a financial planner generalist will not provide you with the same level of technical support & product quality as a brokerage who specializes in employee benefits. Our specialty is employee benefits.

Why We Do What We Do

At HFI Benefits, we’re proud of the fact that our skills, experience and resources enable us to provide large consulting firm technical support and service at a reasonable 'local boutique' cost. While we believe in fair compensation for valued employee benefit plan advisory services, we’ve always been irked by some of the exorbitant benefit support costs that large consulting firms charge for what should be standard benefit plan support and service. At the same time, we know the value we bring to the table over the multitude of life insurance generalists, financial planners, and the like that 'dabble' in the employee benefit advisory sector.

Where We Came From

Phil worked in banking and finance for 7 years and then with various insurance companies for another 17 years before deciding his accrued knowledge and skills would better serve small to mid-size businesses as an independent employee benefits advisor/ advisory. He left the corporate, insurer, side of the employee benefit industry in 2005, and joined an established advisory in Edmonton as a principal. Two years later, in 2007, Phil established HFI Benefits Inc.; realizing his entrepreneurial dream of having his own advisory to help businesses get the best employee benefit plan and service they can, for a fair price: 'the best value for the money'.

Where We are Today

Using his contacts and connections gained over his now over 38 (as of 2019) year career, Phil has put together a team of highly skilled professionals that share his long-term values and 'win-win' philosophy. Today, we have 4 full-time team members and 1 part-time QubeFlex team member. Our experienced, knowledgeable and responsive team members are the pillars of our success and growth as a specialist employee benefits advisory. We're able to provide the best possible employee benefit plans for our clients because we have one of the most skilled and diversely experienced teams in the local industry. We provide a superior service model and progressive plan designs.

HFI Benefits provides services and advice that can only be provided by people that have spent a combined 70+ years in the employee benefits & health services industries. We know employee benefits. And we are confident that there is no other local employee benefits advisory that can match us in our target market. Our clients know this. Let us help you too.

Frequently Asked Questions

Where did the name HFI Benefits come from?
HFI Benefits Inc. was originally part of a larger financial services company which originated in the early '80's: The HFI Financial Group of Companies. HFI Benefits Inc. was formally established as a specialized entity in 2007. It now stands for Health First Insurance Benefits.
What differentiates your staff from other benefit brokerages?
Not only do we have a team with many years of direct employee benefit & health services industry experience (over 70 years combined), this includes a staff member that is a BSc RN with a specialization in Mental Health & another staff member with his B.Sc. CS degree, as we recognize the value and evolution within our industry towards both Wellness and technology driven requirements.